Palettes / Colors / #D91908

#D91908 — Vivid Red

#D91908 is a red color we call Vivid Red, closest to the named color Red (#FF0000). It belongs to the red family.

Color name

Closest CSS keyword: red (#FF0000) — not an exact match. CSS red gives you #FF0000, a different color; use #D91908 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D91908 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #08C7D9; it also sits naturally between #D9085F and #D98208. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 85% · Green 10% · Blue 3%

Cyan 0% · Magenta 88% · Yellow 96% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D91908

.text { color: #D91908; }
.background { background-color: #D91908; }
.border { border: 3px solid #D91908; }
.text-rgb { color: rgb(217, 25, 8); }
.text-hsl { color: hsl(5, 93%, 44%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D91908; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(217, 25, 8, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D91908; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(217, 25, 8, 0.8); }

HTML: <p style="color:#D91908">Text here</p> · <div style="background-color:#D91908">Div content here</div>

Shades of #D91908

Tints of #D91908

Tones of #D91908

Color harmonies

Complementary — #08C7D9:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D91908: #FFFFFF.

Semi-transparent (opacity) text on #D91908

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D91908 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D91908 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D91907  ·  #D91909 →

Frequently asked questions

What color is #D91908?

#D91908 is Vivid Red, a red color (RGB 217, 25, 8). Its closest standard named color is Red.

What is the RGB and HSL of #D91908?

#D91908 is RGB 217, 25, 8 — HSL 5°, 93%, 44% — CMYK 0%, 88%, 96%, 15%.

What colors go with #D91908?

Its complement is #08C7D9; analogous partners are #D9085F and #D98208. It also appears in 6+ palettes in our collection.

Can I use #D91908 for text?

White text on #D91908 has a contrast ratio of 5.13:1 (passes WCAG AA); black text gives 4.09:1.