Palettes / Colors / #D71C19

#D71C19 — Vivid Red

#D71C19 is a red color we call Vivid Red, closest to the named color Crimson (#DC143C). It belongs to the red family.

Color name

Closest CSS keyword: crimson (#DC143C) — not an exact match. CSS crimson gives you #DC143C, a different color; use #D71C19 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#D71C19 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #19D3D7; it also sits naturally between #D71975 and #D77B19. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 84% · Green 11% · Blue 10%

Cyan 0% · Magenta 87% · Yellow 88% · Key 16%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #D71C19

.text { color: #D71C19; }
.background { background-color: #D71C19; }
.border { border: 3px solid #D71C19; }
.text-rgb { color: rgb(215, 28, 25); }
.text-hsl { color: hsl(1, 79%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D71C19; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(215, 28, 25, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D71C19; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(215, 28, 25, 0.8); }

HTML: <p style="color:#D71C19">Text here</p> · <div style="background-color:#D71C19">Div content here</div>

Shades of #D71C19

Tints of #D71C19

Tones of #D71C19

Color harmonies

Complementary — #19D3D7:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #D71C19: #FFFFFF.

Semi-transparent (opacity) text on #D71C19

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #D71C19 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #D71C19 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #D71C18  ·  #D71C1A →

Frequently asked questions

What color is #D71C19?

#D71C19 is Vivid Red, a red color (RGB 215, 28, 25). Its closest standard named color is Crimson.

What is the RGB and HSL of #D71C19?

#D71C19 is RGB 215, 28, 25 — HSL 1°, 79%, 47% — CMYK 0%, 87%, 88%, 16%.

What colors go with #D71C19?

Its complement is #19D3D7; analogous partners are #D71975 and #D77B19. It also appears in 6+ palettes in our collection.

Can I use #D71C19 for text?

White text on #D71C19 has a contrast ratio of 5.16:1 (passes WCAG AA); black text gives 4.07:1.