Palettes / Colors / #D1007D
#D1007D — Vivid Pink
#D1007D is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.
Color name
Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #D1007D when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#D1007D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #00D154; it also sits naturally between #BC00D1 and #D10015. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #D1007D |
|---|---|
| RGB | 209, 0, 125 |
| HSL | 324°, 100%, 41% |
| HSV | 324°, 100%, 82% |
| CMYK | 0%, 100%, 40%, 18% |
| XYZ | 30.00, 15.04, 20.72 |
| Yxy | 15.04, 0.4562, 0.2287 |
| CIE-Lab | 45.68, 74.54, -8.69 |
| Hunter Lab | 38.78, 73.44, -6.91 |
RGB & CMYK percentages
Red 82% · Green 0% · Blue 49%
Cyan 0% · Magenta 100% · Yellow 40% · Key 18%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #D1007D
.text { color: #D1007D; }
.background { background-color: #D1007D; }
.border { border: 3px solid #D1007D; }
.text-rgb { color: rgb(209, 0, 125); }
.text-hsl { color: hsl(324, 100%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #D1007D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(209, 0, 125, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #D1007D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(209, 0, 125, 0.8); }
HTML: <p style="color:#D1007D">Text here</p> · <div style="background-color:#D1007D">Div content here</div>
Shades of #D1007D
Tints of #D1007D
Tones of #D1007D
Color harmonies
Complementary — #00D154:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 5.24:1 AA |
|---|---|
| Against black text | 4.01:1 AA large only |
Best text color on #D1007D: #FFFFFF.
Semi-transparent (opacity) text on #D1007D
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #D1007D: ·
How #D1007D looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #D1007D rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #D1007D?
#D1007D is Vivid Pink, a pink color (RGB 209, 0, 125). Its closest standard named color is MediumVioletRed.
What is the RGB and HSL of #D1007D?
#D1007D is RGB 209, 0, 125 — HSL 324°, 100%, 41% — CMYK 0%, 100%, 40%, 18%.
What colors go with #D1007D?
Its complement is #00D154; analogous partners are #BC00D1 and #D10015. It also appears in 6+ palettes in our collection.
Can I use #D1007D for text?
White text on #D1007D has a contrast ratio of 5.24:1 (passes WCAG AA); black text gives 4.01:1.