Palettes / Colors / #BF12AE

#BF12AE — Vivid Pink

#BF12AE is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

#BF12AE is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #12BF23; it also sits naturally between #7A12BF and #BF1257. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 75% · Green 7% · Blue 68%

Cyan 0% · Magenta 91% · Yellow 9% · Key 25%

Previews

CSS code for #BF12AE

.text { color: #BF12AE; }
.background { background-color: #BF12AE; }
.border { border: 3px solid #BF12AE; }
.text-rgb { color: rgb(191, 18, 174); }
.text-hsl { color: hsl(306, 83%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BF12AE; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(191, 18, 174, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BF12AE; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(191, 18, 174, 0.8); }

HTML: <p style="color:#BF12AE">Text here</p> · <div style="background-color:#BF12AE">Div content here</div>

Shades of #BF12AE

Tints of #BF12AE

Tones of #BF12AE

Color harmonies

Complementary — #12BF23:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BF12AE: #FFFFFF.

How #BF12AE looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with #BF12AE or a close neighbour

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BF12AD  ·  #BF12AF →

Frequently asked questions

What color is #BF12AE?

#BF12AE is Vivid Pink, a pink color (RGB 191, 18, 174). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BF12AE?

#BF12AE is RGB 191, 18, 174 — HSL 306°, 83%, 41% — CMYK 0%, 91%, 9%, 25%.

What colors go with #BF12AE?

Its complement is #12BF23; analogous partners are #7A12BF and #BF1257. It also appears in 6+ palettes in our collection.

Can I use #BF12AE for text?

White text on #BF12AE has a contrast ratio of 5.37:1 (passes WCAG AA); black text gives 3.91:1.