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Palettes / Colors / #BD4E09

#BD4E09 — Vivid Orange

#BD4E09 is a orange color we call Vivid Orange, closest to the named color Chocolate (#D2691E). It belongs to the orange family.

Color name

Closest CSS keyword: chocolate (#D2691E) — not an exact match. CSS chocolate gives you #D2691E, a different color; use #BD4E09 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD4E09 is a warm orange color associated with warmth, appetite and friendliness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #0979BE; it also sits naturally between #BE091E and #BEA909. In the palettes below you can see it working alongside real color combinations from our collection.

#BD4E09 · RGB 189, 78, 9

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Color values

HEX#BD4E09
RGB189, 78, 9
HSL23°, 91%, 39%
HSV23°, 95%, 74%
CMYK0%, 59%, 95%, 26%
XYZ23.76, 16.29, 2.15
Yxy16.29, 0.5631, 0.3860
CIE-Lab47.35, 41.92, 55.17
Hunter Lab40.36, 37.20, 23.78

RGB & CMYK percentages

Red 74% · Green 31% · Blue 4%

Cyan 0% · Magenta 59% · Yellow 95% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

Sample text in #BD4E09 on black
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sample text in #BD4E09 on white
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CSS code for #BD4E09

.text { color: #BD4E09; }
.background { background-color: #BD4E09; }
.border { border: 3px solid #BD4E09; }
.text-rgb { color: rgb(189, 78, 9); }
.text-hsl { color: hsl(23, 91%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD4E09; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 78, 9, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD4E09; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 78, 9, 0.8); }

HTML: <p style="color:#BD4E09">Text here</p> · <div style="background-color:#BD4E09">Div content here</div>

Shades of #BD4E09

#AF4808#9C4007#8D3A07#7A3206#6B2C05#582404#491E03#361603#271002#130801

Tints of #BD4E09

#DB5A0A#F4640B#F57729#F68A46#F89C63#F9AC7B#FABE99#FCD1B6#FDE0CE#FEF3EC

Tones of #BD4E09

#B15116#A45423#975730#8A5A3D#7D5D4A#706057

Color harmonies

Complementary — #0979BE:

Analogous:

Triadic:

Contrast & accessibility

Against white text4.93:1 AA
Against black text4.26:1 AA large only

Best text color on #BD4E09: #FFFFFF.

Semi-transparent (opacity) text on #BD4E09

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

100%
Sample heading text
Smaller body text shows the effect best.

Blended color: · Contrast against #BD4E09: ·

How #BD4E09 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Protanopia · #8D8C1ADeuteranopia · #939C1ETritanopia · #B7272A

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Tailwind orange 600 · #EA580CTailwind amber 600 · #D97706Tailwind red 600 · #DC2626

Palettes with a similar color

These palettes use a close neighbour of #BD4E09 rather than the exact color:

Velvet Tempest
#BE4509 · #EC8A18 · #E0BB72 · #F2E1BB
Palette 638c6d
#638C6D · #E7FBB4 · #DF6D2D · #C84C05
Palette C14600
#C14600 · #FF9D23 · #E5D0AC · #FEF9E1
Palette F9e0ae
#F9E0AE · #FC8621 · #C24914 · #682C0E
Royal Ruby Drift
#D42BD2 · #BE1D75 · #DF4D5B · #BE4F16
Frozen Ruby Whisper
#BF3F0E · #EA6009 · #E89C5A · #F2CE85

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

#BE4509#C84C05#C14600#C24914#BE4F16#BF3F0E#BD4417#AF460F#AA530E#CF4B00#C83F12#AF4010

Browse neighbouring colors

← #BD4E08  ·  #BD4E0A →

Frequently asked questions

What color is #BD4E09?

#BD4E09 is Vivid Orange, a orange color (RGB 189, 78, 9). Its closest standard named color is Chocolate.

What is the RGB and HSL of #BD4E09?

#BD4E09 is RGB 189, 78, 9 — HSL 23°, 91%, 39% — CMYK 0%, 59%, 95%, 26%.

What colors go with #BD4E09?

Its complement is #0979BE; analogous partners are #BE091E and #BEA909. It also appears in 6+ palettes in our collection.

Can I use #BD4E09 for text?

White text on #BD4E09 has a contrast ratio of 4.93:1 (passes WCAG AA); black text gives 4.26:1.