Palettes / Colors / #BD490A

#BD490A — Vivid Orange

#BD490A is a orange color we call Vivid Orange, closest to the named color Chocolate (#D2691E). It belongs to the orange family.

Color name

Closest CSS keyword: chocolate (#D2691E) — not an exact match. CSS chocolate gives you #D2691E, a different color; use #BD490A when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD490A is a warm orange color associated with warmth, appetite and friendliness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #0A7EBD; it also sits naturally between #BD0A25 and #BDA20A. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 29% · Blue 4%

Cyan 0% · Magenta 61% · Yellow 95% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD490A

.text { color: #BD490A; }
.background { background-color: #BD490A; }
.border { border: 3px solid #BD490A; }
.text-rgb { color: rgb(189, 73, 10); }
.text-hsl { color: hsl(21, 90%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD490A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 73, 10, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD490A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 73, 10, 0.8); }

HTML: <p style="color:#BD490A">Text here</p> · <div style="background-color:#BD490A">Div content here</div>

Shades of #BD490A

Tints of #BD490A

Tones of #BD490A

Color harmonies

Complementary — #0A7EBD:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD490A: #FFFFFF.

Semi-transparent (opacity) text on #BD490A

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD490A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD490A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD4909  ·  #BD490B →

Frequently asked questions

What color is #BD490A?

#BD490A is Vivid Orange, a orange color (RGB 189, 73, 10). Its closest standard named color is Chocolate.

What is the RGB and HSL of #BD490A?

#BD490A is RGB 189, 73, 10 — HSL 21°, 90%, 39% — CMYK 0%, 61%, 95%, 26%.

What colors go with #BD490A?

Its complement is #0A7EBD; analogous partners are #BD0A25 and #BDA20A. It also appears in 6+ palettes in our collection.

Can I use #BD490A for text?

White text on #BD490A has a contrast ratio of 5.10:1 (passes WCAG AA); black text gives 4.12:1.