Palettes / Colors / #BD412D

#BD412D — Red

#BD412D is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #BD412D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD412D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #2DABBE; it also sits naturally between #BE2D62 and #BE892D. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 25% · Blue 18%

Cyan 0% · Magenta 66% · Yellow 76% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD412D

.text { color: #BD412D; }
.background { background-color: #BD412D; }
.border { border: 3px solid #BD412D; }
.text-rgb { color: rgb(189, 65, 45); }
.text-hsl { color: hsl(8, 62%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD412D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 65, 45, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD412D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 65, 45, 0.8); }

HTML: <p style="color:#BD412D">Text here</p> · <div style="background-color:#BD412D">Div content here</div>

Shades of #BD412D

Tints of #BD412D

Tones of #BD412D

Color harmonies

Complementary — #2DABBE:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD412D: #FFFFFF.

Semi-transparent (opacity) text on #BD412D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD412D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD412D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD412C  ·  #BD412E →

Frequently asked questions

What color is #BD412D?

#BD412D is Red, a red color (RGB 189, 65, 45). Its closest standard named color is Brown.

What is the RGB and HSL of #BD412D?

#BD412D is RGB 189, 65, 45 — HSL 8°, 62%, 46% — CMYK 0%, 66%, 76%, 26%.

What colors go with #BD412D?

Its complement is #2DABBE; analogous partners are #BE2D62 and #BE892D. It also appears in 6+ palettes in our collection.

Can I use #BD412D for text?

White text on #BD412D has a contrast ratio of 5.31:1 (passes WCAG AA); black text gives 3.96:1.