Palettes / Colors / #BD40BF
#BD40BF — Muted Pink
#BD40BF is a pink color we call Muted Pink, closest to the named color DarkOrchid (#9932CC). It belongs to the pink family.
Color name
Closest CSS keyword: darkorchid (#9932CC) — not an exact match. CSS darkorchid gives you #9932CC, a different color; use #BD40BF when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#BD40BF is a cool pink color associated with playfulness, romance and softness. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.
Its strongest partner is its complement #42BF40; it also sits naturally between #7D40BF and #BF4082. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #BD40BF |
|---|---|
| RGB | 189, 64, 191 |
| HSL | 299°, 50%, 50% |
| HSV | 299°, 66%, 75% |
| CMYK | 1%, 66%, 0%, 25% |
| XYZ | 32.22, 18.25, 51.11 |
| Yxy | 18.25, 0.3172, 0.1796 |
| CIE-Lab | 49.79, 65.05, -42.00 |
| Hunter Lab | 42.72, 63.17, -45.04 |
RGB & CMYK percentages
Red 74% · Green 25% · Blue 75%
Cyan 1% · Magenta 66% · Yellow 0% · Key 25%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
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CSS code for #BD40BF
.text { color: #BD40BF; }
.background { background-color: #BD40BF; }
.border { border: 3px solid #BD40BF; }
.text-rgb { color: rgb(189, 64, 191); }
.text-hsl { color: hsl(299, 50%, 50%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD40BF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 64, 191, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD40BF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 64, 191, 0.8); }
HTML: <p style="color:#BD40BF">Text here</p> · <div style="background-color:#BD40BF">Div content here</div>
Shades of #BD40BF
Tints of #BD40BF
Tones of #BD40BF
Color harmonies
Complementary — #42BF40:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 4.52:1 AA |
|---|---|
| Against black text | 4.65:1 AA |
Best text color on #BD40BF: #000000.
Semi-transparent (opacity) text on #BD40BF
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #BD40BF: ·
How #BD40BF looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #BD40BF rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #BD40BF?
#BD40BF is Muted Pink, a pink color (RGB 189, 64, 191). Its closest standard named color is DarkOrchid.
What is the RGB and HSL of #BD40BF?
#BD40BF is RGB 189, 64, 191 — HSL 299°, 50%, 50% — CMYK 1%, 66%, 0%, 25%.
What colors go with #BD40BF?
Its complement is #42BF40; analogous partners are #7D40BF and #BF4082. It also appears in 6+ palettes in our collection.
Can I use #BD40BF for text?
Black text on #BD40BF has a contrast ratio of 4.65:1 (passes WCAG AA); white text gives 4.52:1.