Palettes / Colors / #BD323D

#BD323D — Red

#BD323D is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #BD323D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD323D is a warm red color associated with energy, passion and urgency. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #32BDB2; it also sits naturally between #BD3283 and #BD6C32. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 20% · Blue 24%

Cyan 0% · Magenta 74% · Yellow 68% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD323D

.text { color: #BD323D; }
.background { background-color: #BD323D; }
.border { border: 3px solid #BD323D; }
.text-rgb { color: rgb(189, 50, 61); }
.text-hsl { color: hsl(355, 58%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD323D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 50, 61, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD323D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 50, 61, 0.8); }

HTML: <p style="color:#BD323D">Text here</p> · <div style="background-color:#BD323D">Div content here</div>

Shades of #BD323D

Tints of #BD323D

Tones of #BD323D

Color harmonies

Complementary — #32BDB2:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD323D: #FFFFFF.

Semi-transparent (opacity) text on #BD323D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD323D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD323D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD323C  ·  #BD323E →

Frequently asked questions

What color is #BD323D?

#BD323D is Red, a red color (RGB 189, 50, 61). Its closest standard named color is Brown.

What is the RGB and HSL of #BD323D?

#BD323D is RGB 189, 50, 61 — HSL 355°, 58%, 47% — CMYK 0%, 74%, 68%, 26%.

What colors go with #BD323D?

Its complement is #32BDB2; analogous partners are #BD3283 and #BD6C32. It also appears in 6+ palettes in our collection.

Can I use #BD323D for text?

White text on #BD323D has a contrast ratio of 5.70:1 (passes WCAG AA); black text gives 3.69:1.