Palettes / Colors / #BD149A

#BD149A — Vivid Pink

#BD149A is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BD149A when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD149A is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #14BD36; it also sits naturally between #8A14BD and #BD1447. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 74% · Green 8% · Blue 60%

Cyan 0% · Magenta 89% · Yellow 19% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD149A

.text { color: #BD149A; }
.background { background-color: #BD149A; }
.border { border: 3px solid #BD149A; }
.text-rgb { color: rgb(189, 20, 154); }
.text-hsl { color: hsl(312, 81%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD149A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 20, 154, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD149A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 20, 154, 0.8); }

HTML: <p style="color:#BD149A">Text here</p> · <div style="background-color:#BD149A">Div content here</div>

Shades of #BD149A

Tints of #BD149A

Tones of #BD149A

Color harmonies

Complementary — #14BD36:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD149A: #FFFFFF.

Semi-transparent (opacity) text on #BD149A

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD149A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD149A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD1499  ·  #BD149B →

Frequently asked questions

What color is #BD149A?

#BD149A is Vivid Pink, a pink color (RGB 189, 20, 154). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BD149A?

#BD149A is RGB 189, 20, 154 — HSL 312°, 81%, 41% — CMYK 0%, 89%, 19%, 26%.

What colors go with #BD149A?

Its complement is #14BD36; analogous partners are #8A14BD and #BD1447. It also appears in 6+ palettes in our collection.

Can I use #BD149A for text?

White text on #BD149A has a contrast ratio of 5.63:1 (passes WCAG AA); black text gives 3.73:1.