Palettes / Colors / #BD00AA

#BD00AA — Vivid Pink

#BD00AA is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BD00AA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD00AA is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #00BD13; it also sits naturally between #7100BD and #BD004B. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 0% · Blue 67%

Cyan 0% · Magenta 100% · Yellow 10% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD00AA

.text { color: #BD00AA; }
.background { background-color: #BD00AA; }
.border { border: 3px solid #BD00AA; }
.text-rgb { color: rgb(189, 0, 170); }
.text-hsl { color: hsl(306, 100%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD00AA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 0, 170, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD00AA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 0, 170, 0.8); }

HTML: <p style="color:#BD00AA">Text here</p> · <div style="background-color:#BD00AA">Div content here</div>

Shades of #BD00AA

Tints of #BD00AA

Tones of #BD00AA

Color harmonies

Complementary — #00BD13:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD00AA: #FFFFFF.

Semi-transparent (opacity) text on #BD00AA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD00AA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD00AA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD00A9  ·  #BD00AB →

Frequently asked questions

What color is #BD00AA?

#BD00AA is Vivid Pink, a pink color (RGB 189, 0, 170). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BD00AA?

#BD00AA is RGB 189, 0, 170 — HSL 306°, 100%, 37% — CMYK 0%, 100%, 10%, 26%.

What colors go with #BD00AA?

Its complement is #00BD13; analogous partners are #7100BD and #BD004B. It also appears in 6+ palettes in our collection.

Can I use #BD00AA for text?

White text on #BD00AA has a contrast ratio of 5.61:1 (passes WCAG AA); black text gives 3.74:1.