Palettes / Colors / #BD009D

#BD009D — Vivid Pink

#BD009D is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BD009D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BD009D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #00BD1F; it also sits naturally between #7E00BD and #BD003F. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 74% · Green 0% · Blue 62%

Cyan 0% · Magenta 100% · Yellow 17% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BD009D

.text { color: #BD009D; }
.background { background-color: #BD009D; }
.border { border: 3px solid #BD009D; }
.text-rgb { color: rgb(189, 0, 157); }
.text-hsl { color: hsl(310, 100%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BD009D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(189, 0, 157, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BD009D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(189, 0, 157, 0.8); }

HTML: <p style="color:#BD009D">Text here</p> · <div style="background-color:#BD009D">Div content here</div>

Shades of #BD009D

Tints of #BD009D

Tones of #BD009D

Color harmonies

Complementary — #00BD1F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BD009D: #FFFFFF.

Semi-transparent (opacity) text on #BD009D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BD009D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BD009D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BD009C  ·  #BD009E →

Frequently asked questions

What color is #BD009D?

#BD009D is Vivid Pink, a pink color (RGB 189, 0, 157). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BD009D?

#BD009D is RGB 189, 0, 157 — HSL 310°, 100%, 37% — CMYK 0%, 100%, 17%, 26%.

What colors go with #BD009D?

Its complement is #00BD1F; analogous partners are #7E00BD and #BD003F. It also appears in 6+ palettes in our collection.

Can I use #BD009D for text?

White text on #BD009D has a contrast ratio of 5.75:1 (passes WCAG AA); black text gives 3.65:1.