Palettes / Colors / #BC012D

#BC012D — Vivid Red

#BC012D is a red color we call Vivid Red, closest to the named color FireBrick (#B22222). It belongs to the red family.

Color name

Closest CSS keyword: firebrick (#B22222) — not an exact match. CSS firebrick gives you #B22222, a different color; use #BC012D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BC012D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01BC90; it also sits naturally between #BC018A and #BC3301. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 74% · Green 0% · Blue 18%

Cyan 0% · Magenta 99% · Yellow 76% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BC012D

.text { color: #BC012D; }
.background { background-color: #BC012D; }
.border { border: 3px solid #BC012D; }
.text-rgb { color: rgb(188, 1, 45); }
.text-hsl { color: hsl(346, 99%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BC012D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(188, 1, 45, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BC012D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(188, 1, 45, 0.8); }

HTML: <p style="color:#BC012D">Text here</p> · <div style="background-color:#BC012D">Div content here</div>

Shades of #BC012D

Tints of #BC012D

Tones of #BC012D

Color harmonies

Complementary — #01BC90:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BC012D: #FFFFFF.

Semi-transparent (opacity) text on #BC012D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BC012D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BC012D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BC012C  ·  #BC012E →

Frequently asked questions

What color is #BC012D?

#BC012D is Vivid Red, a red color (RGB 188, 1, 45). Its closest standard named color is FireBrick.

What is the RGB and HSL of #BC012D?

#BC012D is RGB 188, 1, 45 — HSL 346°, 99%, 37% — CMYK 0%, 99%, 76%, 26%.

What colors go with #BC012D?

Its complement is #01BC90; analogous partners are #BC018A and #BC3301. It also appears in 6+ palettes in our collection.

Can I use #BC012D for text?

White text on #BC012D has a contrast ratio of 6.60:1 (passes WCAG AA); black text gives 3.18:1.