Palettes / Colors / #BB49FF

#BB49FF — Vivid Purple

#BB49FF is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #BB49FF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BB49FF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #8BFF47; it also sits naturally between #6047FF and #FF47E7. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 73% · Green 29% · Blue 100%

Cyan 27% · Magenta 71% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BB49FF

.text { color: #BB49FF; }
.background { background-color: #BB49FF; }
.border { border: 3px solid #BB49FF; }
.text-rgb { color: rgb(187, 73, 255); }
.text-hsl { color: hsl(278, 100%, 64%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB49FF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 73, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB49FF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 73, 255, 0.8); }

HTML: <p style="color:#BB49FF">Text here</p> · <div style="background-color:#BB49FF">Div content here</div>

Shades of #BB49FF

Tints of #BB49FF

Tones of #BB49FF

Color harmonies

Complementary — #8BFF47:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BB49FF: #000000.

Semi-transparent (opacity) text on #BB49FF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BB49FF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BB49FF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BB49FE  ·  #BB4A00 →

Frequently asked questions

What color is #BB49FF?

#BB49FF is Vivid Purple, a purple color (RGB 187, 73, 255). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #BB49FF?

#BB49FF is RGB 187, 73, 255 — HSL 278°, 100%, 64% — CMYK 27%, 71%, 0%, 0%.

What colors go with #BB49FF?

Its complement is #8BFF47; analogous partners are #6047FF and #FF47E7. It also appears in 6+ palettes in our collection.

Can I use #BB49FF for text?

Black text on #BB49FF has a contrast ratio of 5.51:1 (passes WCAG AA); white text gives 3.81:1.