Palettes / Colors / #BB3540

#BB3540 — Red

#BB3540 is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #BB3540 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BB3540 is a warm red color associated with energy, passion and urgency. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #35BBB0; it also sits naturally between #BB3583 and #BB6D35. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 73% · Green 21% · Blue 25%

Cyan 0% · Magenta 72% · Yellow 66% · Key 27%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BB3540

.text { color: #BB3540; }
.background { background-color: #BB3540; }
.border { border: 3px solid #BB3540; }
.text-rgb { color: rgb(187, 53, 64); }
.text-hsl { color: hsl(355, 56%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB3540; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 53, 64, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB3540; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 53, 64, 0.8); }

HTML: <p style="color:#BB3540">Text here</p> · <div style="background-color:#BB3540">Div content here</div>

Shades of #BB3540

Tints of #BB3540

Tones of #BB3540

Color harmonies

Complementary — #35BBB0:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BB3540: #FFFFFF.

Semi-transparent (opacity) text on #BB3540

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BB3540 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BB3540 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BB353F  ·  #BB3541 →

Frequently asked questions

What color is #BB3540?

#BB3540 is Red, a red color (RGB 187, 53, 64). Its closest standard named color is Brown.

What is the RGB and HSL of #BB3540?

#BB3540 is RGB 187, 53, 64 — HSL 355°, 56%, 47% — CMYK 0%, 72%, 66%, 27%.

What colors go with #BB3540?

Its complement is #35BBB0; analogous partners are #BB3583 and #BB6D35. It also appears in 6+ palettes in our collection.

Can I use #BB3540 for text?

White text on #BB3540 has a contrast ratio of 5.68:1 (passes WCAG AA); black text gives 3.70:1.