Palettes / Colors / #BB07DD

#BB07DD — Vivid Pink

#BB07DD is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #BB07DD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BB07DD is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #2BDF07; it also sits naturally between #4F07DF and #DF0797. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 73% · Green 3% · Blue 87%

Cyan 15% · Magenta 97% · Yellow 0% · Key 13%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BB07DD

.text { color: #BB07DD; }
.background { background-color: #BB07DD; }
.border { border: 3px solid #BB07DD; }
.text-rgb { color: rgb(187, 7, 221); }
.text-hsl { color: hsl(290, 94%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB07DD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 7, 221, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB07DD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 7, 221, 0.8); }

HTML: <p style="color:#BB07DD">Text here</p> · <div style="background-color:#BB07DD">Div content here</div>

Shades of #BB07DD

Tints of #BB07DD

Tones of #BB07DD

Color harmonies

Complementary — #2BDF07:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BB07DD: #FFFFFF.

Semi-transparent (opacity) text on #BB07DD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BB07DD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BB07DD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BB07DC  ·  #BB07DE →

Frequently asked questions

What color is #BB07DD?

#BB07DD is Vivid Pink, a pink color (RGB 187, 7, 221). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #BB07DD?

#BB07DD is RGB 187, 7, 221 — HSL 290°, 94%, 45% — CMYK 15%, 97%, 0%, 13%.

What colors go with #BB07DD?

Its complement is #2BDF07; analogous partners are #4F07DF and #DF0797. It also appears in 6+ palettes in our collection.

Can I use #BB07DD for text?

White text on #BB07DD has a contrast ratio of 5.01:1 (passes WCAG AA); black text gives 4.19:1.