Palettes / Colors / #BB027B

#BB027B — Vivid Pink

#BB027B is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BB027B when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#BB027B is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #02BB43; it also sits naturally between #9F02BB and #BB021E. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 73% · Green 1% · Blue 48%

Cyan 0% · Magenta 99% · Yellow 34% · Key 27%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #BB027B

.text { color: #BB027B; }
.background { background-color: #BB027B; }
.border { border: 3px solid #BB027B; }
.text-rgb { color: rgb(187, 2, 123); }
.text-hsl { color: hsl(321, 98%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB027B; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 2, 123, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB027B; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 2, 123, 0.8); }

HTML: <p style="color:#BB027B">Text here</p> · <div style="background-color:#BB027B">Div content here</div>

Shades of #BB027B

Tints of #BB027B

Tones of #BB027B

Color harmonies

Complementary — #02BB43:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #BB027B: #FFFFFF.

Semi-transparent (opacity) text on #BB027B

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #BB027B looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #BB027B rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #BB027A  ·  #BB027C →

Frequently asked questions

What color is #BB027B?

#BB027B is Vivid Pink, a pink color (RGB 187, 2, 123). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #BB027B?

#BB027B is RGB 187, 2, 123 — HSL 321°, 98%, 37% — CMYK 0%, 99%, 34%, 27%.

What colors go with #BB027B?

Its complement is #02BB43; analogous partners are #9F02BB and #BB021E. It also appears in 6+ palettes in our collection.

Can I use #BB027B for text?

White text on #BB027B has a contrast ratio of 6.16:1 (passes WCAG AA); black text gives 3.41:1.