Palettes / Colors / #BB0271
#BB0271 — Vivid Pink
#BB0271 is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.
Color name
Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #BB0271 when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#BB0271 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #02BB4C; it also sits naturally between #A802BB and #BB0214. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #BB0271 |
|---|---|
| RGB | 187, 2, 113 |
| HSL | 324°, 98%, 37% |
| HSV | 324°, 99%, 73% |
| CMYK | 0%, 99%, 40%, 27% |
| XYZ | 23.50, 11.80, 16.66 |
| Yxy | 11.80, 0.4522, 0.2271 |
| CIE-Lab | 40.90, 68.55, -8.88 |
| Hunter Lab | 34.35, 64.82, -6.83 |
RGB & CMYK percentages
Red 73% · Green 1% · Blue 44%
Cyan 0% · Magenta 99% · Yellow 40% · Key 27%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #BB0271
.text { color: #BB0271; }
.background { background-color: #BB0271; }
.border { border: 3px solid #BB0271; }
.text-rgb { color: rgb(187, 2, 113); }
.text-hsl { color: hsl(324, 98%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #BB0271; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(187, 2, 113, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #BB0271; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(187, 2, 113, 0.8); }
HTML: <p style="color:#BB0271">Text here</p> · <div style="background-color:#BB0271">Div content here</div>
Shades of #BB0271
Tints of #BB0271
Tones of #BB0271
Color harmonies
Complementary — #02BB4C:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 6.25:1 AA |
|---|---|
| Against black text | 3.36:1 AA large only |
Best text color on #BB0271: #FFFFFF.
Semi-transparent (opacity) text on #BB0271
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #BB0271: ·
How #BB0271 looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #BB0271 rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #BB0271?
#BB0271 is Vivid Pink, a pink color (RGB 187, 2, 113). Its closest standard named color is MediumVioletRed.
What is the RGB and HSL of #BB0271?
#BB0271 is RGB 187, 2, 113 — HSL 324°, 98%, 37% — CMYK 0%, 99%, 40%, 27%.
What colors go with #BB0271?
Its complement is #02BB4C; analogous partners are #A802BB and #BB0214. It also appears in 6+ palettes in our collection.
Can I use #BB0271 for text?
White text on #BB0271 has a contrast ratio of 6.25:1 (passes WCAG AA); black text gives 3.36:1.