Palettes / Colors / #B490DA

#B490DA — Light Muted Purple

#B490DA is a purple color we call Light Muted Purple, closest to the named color Plum (#DDA0DD). It belongs to the purple family.

Color name

Closest CSS keyword: plum (#DDA0DD) — not an exact match. CSS plum gives you #DDA0DD, a different color; use #B490DA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#B490DA is a cool purple color associated with luxury, creativity and mystery. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #B6DA90; it also sits naturally between #9091DA and #D990DA. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 71% · Green 56% · Blue 85%

Cyan 17% · Magenta 34% · Yellow 0% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #B490DA

.text { color: #B490DA; }
.background { background-color: #B490DA; }
.border { border: 3px solid #B490DA; }
.text-rgb { color: rgb(180, 144, 218); }
.text-hsl { color: hsl(269, 50%, 71%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #B490DA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(180, 144, 218, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #B490DA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(180, 144, 218, 0.8); }

HTML: <p style="color:#B490DA">Text here</p> · <div style="background-color:#B490DA">Div content here</div>

Shades of #B490DA

Tints of #B490DA

Tones of #B490DA

Color harmonies

Complementary — #B6DA90:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #B490DA: #000000.

Semi-transparent (opacity) text on #B490DA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #B490DA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #B490DA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #B490D9  ·  #B490DB →

Frequently asked questions

What color is #B490DA?

#B490DA is Light Muted Purple, a purple color (RGB 180, 144, 218). Its closest standard named color is Plum.

What is the RGB and HSL of #B490DA?

#B490DA is RGB 180, 144, 218 — HSL 269°, 50%, 71% — CMYK 17%, 34%, 0%, 15%.

What colors go with #B490DA?

Its complement is #B6DA90; analogous partners are #9091DA and #D990DA. It also appears in 6+ palettes in our collection.

Can I use #B490DA for text?

Black text on #B490DA has a contrast ratio of 7.94:1 (passes WCAG AA); white text gives 2.64:1.