Palettes / Colors / #B40468

#B40468 — Vivid Pink

#B40468 is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #B40468 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#B40468 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04B450; it also sits naturally between #A804B4 and #B4040F. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 71% · Green 2% · Blue 41%

Cyan 0% · Magenta 98% · Yellow 42% · Key 29%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #B40468

.text { color: #B40468; }
.background { background-color: #B40468; }
.border { border: 3px solid #B40468; }
.text-rgb { color: rgb(180, 4, 104); }
.text-hsl { color: hsl(326, 96%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #B40468; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(180, 4, 104, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #B40468; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(180, 4, 104, 0.8); }

HTML: <p style="color:#B40468">Text here</p> · <div style="background-color:#B40468">Div content here</div>

Shades of #B40468

Tints of #B40468

Tones of #B40468

Color harmonies

Complementary — #04B450:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #B40468: #FFFFFF.

Semi-transparent (opacity) text on #B40468

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #B40468 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #B40468 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #B40467  ·  #B40469 →

Frequently asked questions

What color is #B40468?

#B40468 is Vivid Pink, a pink color (RGB 180, 4, 104). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #B40468?

#B40468 is RGB 180, 4, 104 — HSL 326°, 96%, 36% — CMYK 0%, 98%, 42%, 29%.

What colors go with #B40468?

Its complement is #04B450; analogous partners are #A804B4 and #B4040F. It also appears in 6+ palettes in our collection.

Can I use #B40468 for text?

White text on #B40468 has a contrast ratio of 6.65:1 (passes WCAG AA); black text gives 3.16:1.