Palettes / Colors / #B307CA

#B307CA — Vivid Pink

#B307CA is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #B307CA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#B307CA is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #1ECA07; it also sits naturally between #5207CA and #CA077F. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 70% · Green 3% · Blue 79%

Cyan 11% · Magenta 97% · Yellow 0% · Key 21%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #B307CA

.text { color: #B307CA; }
.background { background-color: #B307CA; }
.border { border: 3px solid #B307CA; }
.text-rgb { color: rgb(179, 7, 202); }
.text-hsl { color: hsl(293, 93%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #B307CA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(179, 7, 202, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #B307CA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(179, 7, 202, 0.8); }

HTML: <p style="color:#B307CA">Text here</p> · <div style="background-color:#B307CA">Div content here</div>

Shades of #B307CA

Tints of #B307CA

Tones of #B307CA

Color harmonies

Complementary — #1ECA07:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #B307CA: #FFFFFF.

Semi-transparent (opacity) text on #B307CA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #B307CA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #B307CA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #B307C9  ·  #B307CB →

Frequently asked questions

What color is #B307CA?

#B307CA is Vivid Pink, a pink color (RGB 179, 7, 202). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #B307CA?

#B307CA is RGB 179, 7, 202 — HSL 293°, 93%, 41% — CMYK 11%, 97%, 0%, 21%.

What colors go with #B307CA?

Its complement is #1ECA07; analogous partners are #5207CA and #CA077F. It also appears in 6+ palettes in our collection.

Can I use #B307CA for text?

White text on #B307CA has a contrast ratio of 5.53:1 (passes WCAG AA); black text gives 3.80:1.