Palettes / Colors / #B2016D

#B2016D — Vivid Pink

#B2016D is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #B2016D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#B2016D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #01B245; it also sits naturally between #9D01B2 and #B20116. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 70% · Green 0% · Blue 43%

Cyan 0% · Magenta 99% · Yellow 39% · Key 30%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #B2016D

.text { color: #B2016D; }
.background { background-color: #B2016D; }
.border { border: 3px solid #B2016D; }
.text-rgb { color: rgb(178, 1, 109); }
.text-hsl { color: hsl(323, 99%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #B2016D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(178, 1, 109, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #B2016D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(178, 1, 109, 0.8); }

HTML: <p style="color:#B2016D">Text here</p> · <div style="background-color:#B2016D">Div content here</div>

Shades of #B2016D

Tints of #B2016D

Tones of #B2016D

Color harmonies

Complementary — #01B245:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #B2016D: #FFFFFF.

Semi-transparent (opacity) text on #B2016D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #B2016D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #B2016D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #B2016C  ·  #B2016E →

Frequently asked questions

What color is #B2016D?

#B2016D is Vivid Pink, a pink color (RGB 178, 1, 109). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #B2016D?

#B2016D is RGB 178, 1, 109 — HSL 323°, 99%, 35% — CMYK 0%, 99%, 39%, 30%.

What colors go with #B2016D?

Its complement is #01B245; analogous partners are #9D01B2 and #B20116. It also appears in 6+ palettes in our collection.

Can I use #B2016D for text?

White text on #B2016D has a contrast ratio of 6.73:1 (passes WCAG AA); black text gives 3.12:1.