Palettes / Colors / #AE243F

#AE243F — Red

#AE243F is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #AE243F when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE243F is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #24AE92; it also sits naturally between #AE2484 and #AE4D24. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 14% · Blue 25%

Cyan 0% · Magenta 79% · Yellow 64% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE243F

.text { color: #AE243F; }
.background { background-color: #AE243F; }
.border { border: 3px solid #AE243F; }
.text-rgb { color: rgb(174, 36, 63); }
.text-hsl { color: hsl(348, 66%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE243F; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 36, 63, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE243F; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 36, 63, 0.8); }

HTML: <p style="color:#AE243F">Text here</p> · <div style="background-color:#AE243F">Div content here</div>

Shades of #AE243F

Tints of #AE243F

Tones of #AE243F

Color harmonies

Complementary — #24AE92:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE243F: #FFFFFF.

Semi-transparent (opacity) text on #AE243F

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE243F looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE243F rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE243E  ·  #AE2440 →

Frequently asked questions

What color is #AE243F?

#AE243F is Red, a red color (RGB 174, 36, 63). Its closest standard named color is Brown.

What is the RGB and HSL of #AE243F?

#AE243F is RGB 174, 36, 63 — HSL 348°, 66%, 41% — CMYK 0%, 79%, 64%, 32%.

What colors go with #AE243F?

Its complement is #24AE92; analogous partners are #AE2484 and #AE4D24. It also appears in 6+ palettes in our collection.

Can I use #AE243F for text?

White text on #AE243F has a contrast ratio of 6.72:1 (passes WCAG AA); black text gives 3.12:1.