Palettes / Colors / #AE1998

#AE1998 — Pink

#AE1998 is a pink color we call Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #AE1998 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE1998 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #19AE2F; it also sits naturally between #7A19AE and #AE194D. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 10% · Blue 60%

Cyan 0% · Magenta 86% · Yellow 13% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE1998

.text { color: #AE1998; }
.background { background-color: #AE1998; }
.border { border: 3px solid #AE1998; }
.text-rgb { color: rgb(174, 25, 152); }
.text-hsl { color: hsl(309, 75%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE1998; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 25, 152, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE1998; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 25, 152, 0.8); }

HTML: <p style="color:#AE1998">Text here</p> · <div style="background-color:#AE1998">Div content here</div>

Shades of #AE1998

Tints of #AE1998

Tones of #AE1998

Color harmonies

Complementary — #19AE2F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE1998: #FFFFFF.

Semi-transparent (opacity) text on #AE1998

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE1998 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE1998 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE1997  ·  #AE1999 →

Frequently asked questions

What color is #AE1998?

#AE1998 is Pink, a pink color (RGB 174, 25, 152). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #AE1998?

#AE1998 is RGB 174, 25, 152 — HSL 309°, 75%, 39% — CMYK 0%, 86%, 13%, 32%.

What colors go with #AE1998?

Its complement is #19AE2F; analogous partners are #7A19AE and #AE194D. It also appears in 6+ palettes in our collection.

Can I use #AE1998 for text?

White text on #AE1998 has a contrast ratio of 6.19:1 (passes WCAG AA); black text gives 3.39:1.