Palettes / Colors / #AE1968

#AE1968 — Pink

#AE1968 is a pink color we call Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #AE1968 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE1968 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #19AE5E; it also sits naturally between #A919AE and #AE191E. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 10% · Blue 41%

Cyan 0% · Magenta 86% · Yellow 40% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE1968

.text { color: #AE1968; }
.background { background-color: #AE1968; }
.border { border: 3px solid #AE1968; }
.text-rgb { color: rgb(174, 25, 104); }
.text-hsl { color: hsl(328, 75%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE1968; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 25, 104, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE1968; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 25, 104, 0.8); }

HTML: <p style="color:#AE1968">Text here</p> · <div style="background-color:#AE1968">Div content here</div>

Shades of #AE1968

Tints of #AE1968

Tones of #AE1968

Color harmonies

Complementary — #19AE5E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE1968: #FFFFFF.

Semi-transparent (opacity) text on #AE1968

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE1968 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE1968 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE1967  ·  #AE1969 →

Frequently asked questions

What color is #AE1968?

#AE1968 is Pink, a pink color (RGB 174, 25, 104). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #AE1968?

#AE1968 is RGB 174, 25, 104 — HSL 328°, 75%, 39% — CMYK 0%, 86%, 40%, 32%.

What colors go with #AE1968?

Its complement is #19AE5E; analogous partners are #A919AE and #AE191E. It also appears in 6+ palettes in our collection.

Can I use #AE1968 for text?

White text on #AE1968 has a contrast ratio of 6.69:1 (passes WCAG AA); black text gives 3.14:1.