Palettes / Colors / #AE0959

#AE0959 — Vivid Pink

#AE0959 is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #AE0959 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE0959 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #09AE5F; it also sits naturally between #AE09AC and #AE0C09. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 4% · Blue 35%

Cyan 0% · Magenta 95% · Yellow 49% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE0959

.text { color: #AE0959; }
.background { background-color: #AE0959; }
.border { border: 3px solid #AE0959; }
.text-rgb { color: rgb(174, 9, 89); }
.text-hsl { color: hsl(331, 90%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE0959; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 9, 89, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE0959; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 9, 89, 0.8); }

HTML: <p style="color:#AE0959">Text here</p> · <div style="background-color:#AE0959">Div content here</div>

Shades of #AE0959

Tints of #AE0959

Tones of #AE0959

Color harmonies

Complementary — #09AE5F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE0959: #FFFFFF.

Semi-transparent (opacity) text on #AE0959

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE0959 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE0959 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE0958  ·  #AE095A →

Frequently asked questions

What color is #AE0959?

#AE0959 is Vivid Pink, a pink color (RGB 174, 9, 89). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #AE0959?

#AE0959 is RGB 174, 9, 89 — HSL 331°, 90%, 36% — CMYK 0%, 95%, 49%, 32%.

What colors go with #AE0959?

Its complement is #09AE5F; analogous partners are #AE09AC and #AE0C09. It also appears in 6+ palettes in our collection.

Can I use #AE0959 for text?

White text on #AE0959 has a contrast ratio of 7.04:1 (passes WCAG AA); black text gives 2.98:1.