Palettes / Colors / #AE047D

#AE047D — Vivid Pink

#AE047D is a pink color we call Vivid Pink, closest to the named color MediumVioletRed (#C71585). It belongs to the pink family.

Color name

Closest CSS keyword: mediumvioletred (#C71585) — not an exact match. CSS mediumvioletred gives you #C71585, a different color; use #AE047D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE047D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04AF34; it also sits naturally between #8A04AF and #AF0429. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 2% · Blue 49%

Cyan 0% · Magenta 98% · Yellow 28% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE047D

.text { color: #AE047D; }
.background { background-color: #AE047D; }
.border { border: 3px solid #AE047D; }
.text-rgb { color: rgb(174, 4, 125); }
.text-hsl { color: hsl(317, 96%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE047D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 4, 125, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE047D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 4, 125, 0.8); }

HTML: <p style="color:#AE047D">Text here</p> · <div style="background-color:#AE047D">Div content here</div>

Shades of #AE047D

Tints of #AE047D

Tones of #AE047D

Color harmonies

Complementary — #04AF34:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE047D: #FFFFFF.

Semi-transparent (opacity) text on #AE047D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE047D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE047D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE047C  ·  #AE047E →

Frequently asked questions

What color is #AE047D?

#AE047D is Vivid Pink, a pink color (RGB 174, 4, 125). Its closest standard named color is MediumVioletRed.

What is the RGB and HSL of #AE047D?

#AE047D is RGB 174, 4, 125 — HSL 317°, 96%, 35% — CMYK 0%, 98%, 28%, 32%.

What colors go with #AE047D?

Its complement is #04AF34; analogous partners are #8A04AF and #AF0429. It also appears in 6+ palettes in our collection.

Can I use #AE047D for text?

White text on #AE047D has a contrast ratio of 6.75:1 (passes WCAG AA); black text gives 3.11:1.