Palettes / Colors / #AE040D

#AE040D — Vivid Red

#AE040D is a red color we call Vivid Red, closest to the named color FireBrick (#B22222). It belongs to the red family.

Color name

Closest CSS keyword: firebrick (#B22222) — not an exact match. CSS firebrick gives you #B22222, a different color; use #AE040D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AE040D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #04AFA6; it also sits naturally between #AF0462 and #AF5104. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 2% · Blue 5%

Cyan 0% · Magenta 98% · Yellow 93% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AE040D

.text { color: #AE040D; }
.background { background-color: #AE040D; }
.border { border: 3px solid #AE040D; }
.text-rgb { color: rgb(174, 4, 13); }
.text-hsl { color: hsl(357, 96%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AE040D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(174, 4, 13, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AE040D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(174, 4, 13, 0.8); }

HTML: <p style="color:#AE040D">Text here</p> · <div style="background-color:#AE040D">Div content here</div>

Shades of #AE040D

Tints of #AE040D

Tones of #AE040D

Color harmonies

Complementary — #04AFA6:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AE040D: #FFFFFF.

Semi-transparent (opacity) text on #AE040D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AE040D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AE040D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AE040C  ·  #AE040E →

Frequently asked questions

What color is #AE040D?

#AE040D is Vivid Red, a red color (RGB 174, 4, 13). Its closest standard named color is FireBrick.

What is the RGB and HSL of #AE040D?

#AE040D is RGB 174, 4, 13 — HSL 357°, 96%, 35% — CMYK 0%, 98%, 93%, 32%.

What colors go with #AE040D?

Its complement is #04AFA6; analogous partners are #AF0462 and #AF5104. It also appears in 6+ palettes in our collection.

Can I use #AE040D for text?

White text on #AE040D has a contrast ratio of 7.44:1 (passes WCAG AA); black text gives 2.82:1.