Palettes / Colors / #AD104F

#AD104F — Vivid Pink

#AD104F is a pink color we call Vivid Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #AD104F when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AD104F is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #10AD6E; it also sits naturally between #AD109D and #AD2010. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 6% · Blue 31%

Cyan 0% · Magenta 91% · Yellow 54% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AD104F

.text { color: #AD104F; }
.background { background-color: #AD104F; }
.border { border: 3px solid #AD104F; }
.text-rgb { color: rgb(173, 16, 79); }
.text-hsl { color: hsl(336, 83%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AD104F; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(173, 16, 79, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AD104F; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(173, 16, 79, 0.8); }

HTML: <p style="color:#AD104F">Text here</p> · <div style="background-color:#AD104F">Div content here</div>

Shades of #AD104F

Tints of #AD104F

Tones of #AD104F

Color harmonies

Complementary — #10AD6E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AD104F: #FFFFFF.

Semi-transparent (opacity) text on #AD104F

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AD104F looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AD104F rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AD104E  ·  #AD1050 →

Frequently asked questions

What color is #AD104F?

#AD104F is Vivid Pink, a pink color (RGB 173, 16, 79). Its closest standard named color is Brown.

What is the RGB and HSL of #AD104F?

#AD104F is RGB 173, 16, 79 — HSL 336°, 83%, 37% — CMYK 0%, 91%, 54%, 32%.

What colors go with #AD104F?

Its complement is #10AD6E; analogous partners are #AD109D and #AD2010. It also appears in 6+ palettes in our collection.

Can I use #AD104F for text?

White text on #AD104F has a contrast ratio of 7.09:1 (passes WCAG AA); black text gives 2.96:1.