Palettes / Colors / #AD0AFF

#AD0AFF — Vivid Purple

#AD0AFF is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

#AD0AFF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5CFF0A; it also sits naturally between #330AFF and #FF0AD6. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 68% · Green 4% · Blue 100%

Cyan 32% · Magenta 96% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AD0AFF

.text { color: #AD0AFF; }
.background { background-color: #AD0AFF; }
.border { border: 3px solid #AD0AFF; }
.text-rgb { color: rgb(173, 10, 255); }
.text-hsl { color: hsl(280, 100%, 52%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AD0AFF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(173, 10, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AD0AFF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(173, 10, 255, 0.8); }

HTML: <p style="color:#AD0AFF">Text here</p> · <div style="background-color:#AD0AFF">Div content here</div>

Shades of #AD0AFF

Tints of #AD0AFF

Tones of #AD0AFF

Color harmonies

Complementary — #5CFF0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AD0AFF: #FFFFFF.

How #AD0AFF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AD0AFF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AD0AFE  ·  #AD0B00 →

Frequently asked questions

What color is #AD0AFF?

#AD0AFF is Vivid Purple, a purple color (RGB 173, 10, 255). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #AD0AFF?

#AD0AFF is RGB 173, 10, 255 — HSL 280°, 100%, 52% — CMYK 32%, 96%, 0%, 0%.

What colors go with #AD0AFF?

Its complement is #5CFF0A; analogous partners are #330AFF and #FF0AD6. It also appears in 6+ palettes in our collection.

Can I use #AD0AFF for text?

White text on #AD0AFF has a contrast ratio of 4.92:1 (passes WCAG AA); black text gives 4.26:1.