Palettes / Colors / #AB07AB

#AB07AB — Vivid Pink

#AB07AB is a pink color we call Vivid Pink, closest to the named color DarkMagenta (#8B008B). It belongs to the pink family.

#AB07AB is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07AB07; it also sits naturally between #5907AB and #AB0759. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 3% · Blue 67%

Cyan 0% · Magenta 96% · Yellow 0% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AB07AB

.text { color: #AB07AB; }
.background { background-color: #AB07AB; }
.border { border: 3px solid #AB07AB; }
.text-rgb { color: rgb(171, 7, 171); }
.text-hsl { color: hsl(300, 92%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AB07AB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(171, 7, 171, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AB07AB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(171, 7, 171, 0.8); }

HTML: <p style="color:#AB07AB">Text here</p> · <div style="background-color:#AB07AB">Div content here</div>

Shades of #AB07AB

Tints of #AB07AB

Tones of #AB07AB

Color harmonies

Complementary — #07AB07:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AB07AB: #FFFFFF.

How #AB07AB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AB07AB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AB07AA  ·  #AB07AC →

Frequently asked questions

What color is #AB07AB?

#AB07AB is Vivid Pink, a pink color (RGB 171, 7, 171). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #AB07AB?

#AB07AB is RGB 171, 7, 171 — HSL 300°, 92%, 35% — CMYK 0%, 96%, 0%, 33%.

What colors go with #AB07AB?

Its complement is #07AB07; analogous partners are #5907AB and #AB0759. It also appears in 6+ palettes in our collection.

Can I use #AB07AB for text?

White text on #AB07AB has a contrast ratio of 6.27:1 (passes WCAG AA); black text gives 3.35:1.