Palettes / Colors / #AB074E

#AB074E — Vivid Pink

#AB074E is a pink color we call Vivid Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #AB074E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AB074E is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #07AB64; it also sits naturally between #AB07A0 and #AB1207. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 3% · Blue 31%

Cyan 0% · Magenta 96% · Yellow 54% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AB074E

.text { color: #AB074E; }
.background { background-color: #AB074E; }
.border { border: 3px solid #AB074E; }
.text-rgb { color: rgb(171, 7, 78); }
.text-hsl { color: hsl(334, 92%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AB074E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(171, 7, 78, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AB074E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(171, 7, 78, 0.8); }

HTML: <p style="color:#AB074E">Text here</p> · <div style="background-color:#AB074E">Div content here</div>

Shades of #AB074E

Tints of #AB074E

Tones of #AB074E

Color harmonies

Complementary — #07AB64:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AB074E: #FFFFFF.

Semi-transparent (opacity) text on #AB074E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AB074E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AB074E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AB074D  ·  #AB074F →

Frequently asked questions

What color is #AB074E?

#AB074E is Vivid Pink, a pink color (RGB 171, 7, 78). Its closest standard named color is Brown.

What is the RGB and HSL of #AB074E?

#AB074E is RGB 171, 7, 78 — HSL 334°, 92%, 35% — CMYK 0%, 96%, 54%, 33%.

What colors go with #AB074E?

Its complement is #07AB64; analogous partners are #AB07A0 and #AB1207. It also appears in 6+ palettes in our collection.

Can I use #AB074E for text?

White text on #AB074E has a contrast ratio of 7.31:1 (passes WCAG AA); black text gives 2.87:1.