Palettes / Colors / #AB034D

#AB034D — Vivid Pink

#AB034D is a pink color we call Vivid Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #AB034D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AB034D is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #03AB62; it also sits naturally between #AB03A0 and #AB0E03. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 1% · Blue 30%

Cyan 0% · Magenta 98% · Yellow 55% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AB034D

.text { color: #AB034D; }
.background { background-color: #AB034D; }
.border { border: 3px solid #AB034D; }
.text-rgb { color: rgb(171, 3, 77); }
.text-hsl { color: hsl(334, 97%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AB034D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(171, 3, 77, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AB034D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(171, 3, 77, 0.8); }

HTML: <p style="color:#AB034D">Text here</p> · <div style="background-color:#AB034D">Div content here</div>

Shades of #AB034D

Tints of #AB034D

Tones of #AB034D

Color harmonies

Complementary — #03AB62:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AB034D: #FFFFFF.

Semi-transparent (opacity) text on #AB034D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AB034D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AB034D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AB034C  ·  #AB034E →

Frequently asked questions

What color is #AB034D?

#AB034D is Vivid Pink, a pink color (RGB 171, 3, 77). Its closest standard named color is Brown.

What is the RGB and HSL of #AB034D?

#AB034D is RGB 171, 3, 77 — HSL 334°, 97%, 34% — CMYK 0%, 98%, 55%, 33%.

What colors go with #AB034D?

Its complement is #03AB62; analogous partners are #AB03A0 and #AB0E03. It also appears in 6+ palettes in our collection.

Can I use #AB034D for text?

White text on #AB034D has a contrast ratio of 7.36:1 (passes WCAG AA); black text gives 2.85:1.