Palettes / Colors / #AB030D

#AB030D — Vivid Red

#AB030D is a red color we call Vivid Red, closest to the named color DarkRed (#8B0000). It belongs to the red family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #AB030D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AB030D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #03ABA0; it also sits naturally between #AB0362 and #AB4B03. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 1% · Blue 5%

Cyan 0% · Magenta 98% · Yellow 92% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AB030D

.text { color: #AB030D; }
.background { background-color: #AB030D; }
.border { border: 3px solid #AB030D; }
.text-rgb { color: rgb(171, 3, 13); }
.text-hsl { color: hsl(356, 97%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AB030D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(171, 3, 13, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AB030D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(171, 3, 13, 0.8); }

HTML: <p style="color:#AB030D">Text here</p> · <div style="background-color:#AB030D">Div content here</div>

Shades of #AB030D

Tints of #AB030D

Tones of #AB030D

Color harmonies

Complementary — #03ABA0:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AB030D: #FFFFFF.

Semi-transparent (opacity) text on #AB030D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AB030D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AB030D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AB030C  ·  #AB030E →

Frequently asked questions

What color is #AB030D?

#AB030D is Vivid Red, a red color (RGB 171, 3, 13). Its closest standard named color is DarkRed.

What is the RGB and HSL of #AB030D?

#AB030D is RGB 171, 3, 13 — HSL 356°, 97%, 34% — CMYK 0%, 98%, 92%, 33%.

What colors go with #AB030D?

Its complement is #03ABA0; analogous partners are #AB0362 and #AB4B03. It also appears in 6+ palettes in our collection.

Can I use #AB030D for text?

White text on #AB030D has a contrast ratio of 7.64:1 (passes WCAG AA); black text gives 2.75:1.