Palettes / Colors / #AB030A

#AB030A — Vivid Red

#AB030A is a red color we call Vivid Red, closest to the named color DarkRed (#8B0000). It belongs to the red family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #AB030A when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AB030A is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #03ABA5; it also sits naturally between #AB035C and #AB5103. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 1% · Blue 4%

Cyan 0% · Magenta 98% · Yellow 94% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AB030A

.text { color: #AB030A; }
.background { background-color: #AB030A; }
.border { border: 3px solid #AB030A; }
.text-rgb { color: rgb(171, 3, 10); }
.text-hsl { color: hsl(358, 97%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AB030A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(171, 3, 10, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AB030A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(171, 3, 10, 0.8); }

HTML: <p style="color:#AB030A">Text here</p> · <div style="background-color:#AB030A">Div content here</div>

Shades of #AB030A

Tints of #AB030A

Tones of #AB030A

Color harmonies

Complementary — #03ABA5:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AB030A: #FFFFFF.

Semi-transparent (opacity) text on #AB030A

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AB030A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AB030A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AB0309  ·  #AB030B →

Frequently asked questions

What color is #AB030A?

#AB030A is Vivid Red, a red color (RGB 171, 3, 10). Its closest standard named color is DarkRed.

What is the RGB and HSL of #AB030A?

#AB030A is RGB 171, 3, 10 — HSL 358°, 97%, 34% — CMYK 0%, 98%, 94%, 33%.

What colors go with #AB030A?

Its complement is #03ABA5; analogous partners are #AB035C and #AB5103. It also appears in 6+ palettes in our collection.

Can I use #AB030A for text?

White text on #AB030A has a contrast ratio of 7.64:1 (passes WCAG AA); black text gives 2.75:1.