Palettes / Colors / #AA40BF

#AA40BF — Muted Pink

#AA40BF is a pink color we call Muted Pink, closest to the named color DarkOrchid (#9932CC). It belongs to the pink family.

Color name

Closest CSS keyword: darkorchid (#9932CC) — not an exact match. CSS darkorchid gives you #9932CC, a different color; use #AA40BF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AA40BF is a cool pink color associated with playfulness, romance and softness. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #55BF40; it also sits naturally between #6A40BF and #BF4095. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 25% · Blue 75%

Cyan 11% · Magenta 66% · Yellow 0% · Key 25%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AA40BF

.text { color: #AA40BF; }
.background { background-color: #AA40BF; }
.border { border: 3px solid #AA40BF; }
.text-rgb { color: rgb(170, 64, 191); }
.text-hsl { color: hsl(290, 50%, 50%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AA40BF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(170, 64, 191, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AA40BF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(170, 64, 191, 0.8); }

HTML: <p style="color:#AA40BF">Text here</p> · <div style="background-color:#AA40BF">Div content here</div>

Shades of #AA40BF

Tints of #AA40BF

Tones of #AA40BF

Color harmonies

Complementary — #55BF40:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AA40BF: #FFFFFF.

Semi-transparent (opacity) text on #AA40BF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AA40BF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AA40BF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AA40BE  ·  #AA40C0 →

Frequently asked questions

What color is #AA40BF?

#AA40BF is Muted Pink, a pink color (RGB 170, 64, 191). Its closest standard named color is DarkOrchid.

What is the RGB and HSL of #AA40BF?

#AA40BF is RGB 170, 64, 191 — HSL 290°, 50%, 50% — CMYK 11%, 66%, 0%, 25%.

What colors go with #AA40BF?

Its complement is #55BF40; analogous partners are #6A40BF and #BF4095. It also appears in 6+ palettes in our collection.

Can I use #AA40BF for text?

White text on #AA40BF has a contrast ratio of 5.01:1 (passes WCAG AA); black text gives 4.19:1.