Palettes / Colors / #AA321C

#AA321C — Red

#AA321C is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #AA321C when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AA321C is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #1C96AB; it also sits naturally between #AB1C4E and #AB791C. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 20% · Blue 11%

Cyan 0% · Magenta 71% · Yellow 84% · Key 33%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AA321C

.text { color: #AA321C; }
.background { background-color: #AA321C; }
.border { border: 3px solid #AA321C; }
.text-rgb { color: rgb(170, 50, 28); }
.text-hsl { color: hsl(9, 72%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AA321C; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(170, 50, 28, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AA321C; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(170, 50, 28, 0.8); }

HTML: <p style="color:#AA321C">Text here</p> · <div style="background-color:#AA321C">Div content here</div>

Shades of #AA321C

Tints of #AA321C

Tones of #AA321C

Color harmonies

Complementary — #1C96AB:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AA321C: #FFFFFF.

Semi-transparent (opacity) text on #AA321C

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AA321C looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AA321C rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AA321B  ·  #AA321D →

Frequently asked questions

What color is #AA321C?

#AA321C is Red, a red color (RGB 170, 50, 28). Its closest standard named color is Brown.

What is the RGB and HSL of #AA321C?

#AA321C is RGB 170, 50, 28 — HSL 9°, 72%, 39% — CMYK 0%, 71%, 84%, 33%.

What colors go with #AA321C?

Its complement is #1C96AB; analogous partners are #AB1C4E and #AB791C. It also appears in 6+ palettes in our collection.

Can I use #AA321C for text?

White text on #AA321C has a contrast ratio of 6.60:1 (passes WCAG AA); black text gives 3.18:1.