Palettes / Colors / #AA00BD

#AA00BD — Vivid Pink

#AA00BD is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #AA00BD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#AA00BD is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #13BD00; it also sits naturally between #4B00BD and #BD0071. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 67% · Green 0% · Blue 74%

Cyan 10% · Magenta 100% · Yellow 0% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #AA00BD

.text { color: #AA00BD; }
.background { background-color: #AA00BD; }
.border { border: 3px solid #AA00BD; }
.text-rgb { color: rgb(170, 0, 189); }
.text-hsl { color: hsl(294, 100%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #AA00BD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(170, 0, 189, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #AA00BD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(170, 0, 189, 0.8); }

HTML: <p style="color:#AA00BD">Text here</p> · <div style="background-color:#AA00BD">Div content here</div>

Shades of #AA00BD

Tints of #AA00BD

Tones of #AA00BD

Color harmonies

Complementary — #13BD00:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #AA00BD: #FFFFFF.

Semi-transparent (opacity) text on #AA00BD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #AA00BD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #AA00BD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #AA00BC  ·  #AA00BE →

Frequently asked questions

What color is #AA00BD?

#AA00BD is Vivid Pink, a pink color (RGB 170, 0, 189). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #AA00BD?

#AA00BD is RGB 170, 0, 189 — HSL 294°, 100%, 37% — CMYK 10%, 100%, 0%, 26%.

What colors go with #AA00BD?

Its complement is #13BD00; analogous partners are #4B00BD and #BD0071. It also appears in 6+ palettes in our collection.

Can I use #AA00BD for text?

White text on #AA00BD has a contrast ratio of 6.10:1 (passes WCAG AA); black text gives 3.44:1.