Palettes / Colors / #A93027

#A93027 — Red

#A93027 is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #A93027 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#A93027 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #27A2AA; it also sits naturally between #AA2760 and #AA7127. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 66% · Green 19% · Blue 15%

Cyan 0% · Magenta 72% · Yellow 77% · Key 34%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #A93027

.text { color: #A93027; }
.background { background-color: #A93027; }
.border { border: 3px solid #A93027; }
.text-rgb { color: rgb(169, 48, 39); }
.text-hsl { color: hsl(4, 63%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #A93027; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(169, 48, 39, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #A93027; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(169, 48, 39, 0.8); }

HTML: <p style="color:#A93027">Text here</p> · <div style="background-color:#A93027">Div content here</div>

Shades of #A93027

Tints of #A93027

Tones of #A93027

Color harmonies

Complementary — #27A2AA:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #A93027: #FFFFFF.

Semi-transparent (opacity) text on #A93027

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #A93027 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #A93027 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #A93026  ·  #A93028 →

Frequently asked questions

What color is #A93027?

#A93027 is Red, a red color (RGB 169, 48, 39). Its closest standard named color is Brown.

What is the RGB and HSL of #A93027?

#A93027 is RGB 169, 48, 39 — HSL 4°, 63%, 41% — CMYK 0%, 72%, 77%, 34%.

What colors go with #A93027?

Its complement is #27A2AA; analogous partners are #AA2760 and #AA7127. It also appears in 6+ palettes in our collection.

Can I use #A93027 for text?

White text on #A93027 has a contrast ratio of 6.69:1 (passes WCAG AA); black text gives 3.14:1.