Palettes / Colors / #A701EF

#A701EF — Vivid Purple

#A701EF is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

#A701EF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #48EF01; it also sits naturally between #3101EF and #EF01BF. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 65% · Green 0% · Blue 94%

Cyan 30% · Magenta 100% · Yellow 0% · Key 6%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #A701EF

.text { color: #A701EF; }
.background { background-color: #A701EF; }
.border { border: 3px solid #A701EF; }
.text-rgb { color: rgb(167, 1, 239); }
.text-hsl { color: hsl(282, 99%, 47%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #A701EF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(167, 1, 239, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #A701EF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(167, 1, 239, 0.8); }

HTML: <p style="color:#A701EF">Text here</p> · <div style="background-color:#A701EF">Div content here</div>

Shades of #A701EF

Tints of #A701EF

Tones of #A701EF

Color harmonies

Complementary — #48EF01:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #A701EF: #FFFFFF.

How #A701EF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #A701EF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #A701EE  ·  #A701F0 →

Frequently asked questions

What color is #A701EF?

#A701EF is Vivid Purple, a purple color (RGB 167, 1, 239). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #A701EF?

#A701EF is RGB 167, 1, 239 — HSL 282°, 99%, 47% — CMYK 30%, 100%, 0%, 6%.

What colors go with #A701EF?

Its complement is #48EF01; analogous partners are #3101EF and #EF01BF. It also appears in 6+ palettes in our collection.

Can I use #A701EF for text?

White text on #A701EF has a contrast ratio of 5.39:1 (passes WCAG AA); black text gives 3.89:1.