Palettes / Colors / #A31991

#A31991 — Pink

#A31991 is a pink color we call Pink, closest to the named color DarkMagenta (#8B008B). It belongs to the pink family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #A31991 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#A31991 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #19A32C; it also sits naturally between #7119A3 and #A3194C. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 64% · Green 10% · Blue 57%

Cyan 0% · Magenta 85% · Yellow 11% · Key 36%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #A31991

.text { color: #A31991; }
.background { background-color: #A31991; }
.border { border: 3px solid #A31991; }
.text-rgb { color: rgb(163, 25, 145); }
.text-hsl { color: hsl(308, 73%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #A31991; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(163, 25, 145, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #A31991; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(163, 25, 145, 0.8); }

HTML: <p style="color:#A31991">Text here</p> · <div style="background-color:#A31991">Div content here</div>

Shades of #A31991

Tints of #A31991

Tones of #A31991

Color harmonies

Complementary — #19A32C:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #A31991: #FFFFFF.

Semi-transparent (opacity) text on #A31991

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #A31991 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #A31991 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #A31990  ·  #A31992 →

Frequently asked questions

What color is #A31991?

#A31991 is Pink, a pink color (RGB 163, 25, 145). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #A31991?

#A31991 is RGB 163, 25, 145 — HSL 308°, 73%, 37% — CMYK 0%, 85%, 11%, 36%.

What colors go with #A31991?

Its complement is #19A32C; analogous partners are #7119A3 and #A3194C. It also appears in 6+ palettes in our collection.

Can I use #A31991 for text?

White text on #A31991 has a contrast ratio of 6.76:1 (passes WCAG AA); black text gives 3.11:1.