Palettes / Colors / #A00AAD

#A00AAD — Vivid Pink

#A00AAD is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #A00AAD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#A00AAD is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #18AE0A; it also sits naturally between #4E0AAE and #AE0A69. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 63% · Green 4% · Blue 68%

Cyan 8% · Magenta 94% · Yellow 0% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #A00AAD

.text { color: #A00AAD; }
.background { background-color: #A00AAD; }
.border { border: 3px solid #A00AAD; }
.text-rgb { color: rgb(160, 10, 173); }
.text-hsl { color: hsl(295, 89%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #A00AAD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(160, 10, 173, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #A00AAD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(160, 10, 173, 0.8); }

HTML: <p style="color:#A00AAD">Text here</p> · <div style="background-color:#A00AAD">Div content here</div>

Shades of #A00AAD

Tints of #A00AAD

Tones of #A00AAD

Color harmonies

Complementary — #18AE0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #A00AAD: #FFFFFF.

Semi-transparent (opacity) text on #A00AAD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #A00AAD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #A00AAD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #A00AAC  ·  #A00AAE →

Frequently asked questions

What color is #A00AAD?

#A00AAD is Vivid Pink, a pink color (RGB 160, 10, 173). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #A00AAD?

#A00AAD is RGB 160, 10, 173 — HSL 295°, 89%, 36% — CMYK 8%, 94%, 0%, 32%.

What colors go with #A00AAD?

Its complement is #18AE0A; analogous partners are #4E0AAE and #AE0A69. It also appears in 6+ palettes in our collection.

Can I use #A00AAD for text?

White text on #A00AAD has a contrast ratio of 6.68:1 (passes WCAG AA); black text gives 3.14:1.