Palettes / Colors / #981069

#981069 — Vivid Pink

#981069 is a pink color we call Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #981069 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#981069 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #109840; it also sits naturally between #841098 and #981024. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 60% · Green 6% · Blue 41%

Cyan 0% · Magenta 89% · Yellow 31% · Key 40%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #981069

.text { color: #981069; }
.background { background-color: #981069; }
.border { border: 3px solid #981069; }
.text-rgb { color: rgb(152, 16, 105); }
.text-hsl { color: hsl(321, 81%, 33%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #981069; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(152, 16, 105, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #981069; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(152, 16, 105, 0.8); }

HTML: <p style="color:#981069">Text here</p> · <div style="background-color:#981069">Div content here</div>

Shades of #981069

Tints of #981069

Tones of #981069

Color harmonies

Complementary — #109840:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #981069: #FFFFFF.

Semi-transparent (opacity) text on #981069

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #981069 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #981069 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #981068  ·  #98106A →

Frequently asked questions

What color is #981069?

#981069 is Vivid Pink, a pink color (RGB 152, 16, 105). Its closest standard named color is Purple.

What is the RGB and HSL of #981069?

#981069 is RGB 152, 16, 105 — HSL 321°, 81%, 33% — CMYK 0%, 89%, 31%, 40%.

What colors go with #981069?

Its complement is #109840; analogous partners are #841098 and #981024. It also appears in 6+ palettes in our collection.

Can I use #981069 for text?

White text on #981069 has a contrast ratio of 8.04:1 (passes WCAG AA); black text gives 2.61:1.