Palettes / Colors / #9739EA

#9739EA — Vivid Purple

#9739EA is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #9739EA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#9739EA is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #8BEA39; it also sits naturally between #3E39EA and #EA39E4. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 59% · Green 22% · Blue 92%

Cyan 35% · Magenta 76% · Yellow 0% · Key 8%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #9739EA

.text { color: #9739EA; }
.background { background-color: #9739EA; }
.border { border: 3px solid #9739EA; }
.text-rgb { color: rgb(151, 57, 234); }
.text-hsl { color: hsl(272, 81%, 57%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #9739EA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 57, 234, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #9739EA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 57, 234, 0.8); }

HTML: <p style="color:#9739EA">Text here</p> · <div style="background-color:#9739EA">Div content here</div>

Shades of #9739EA

Tints of #9739EA

Tones of #9739EA

Color harmonies

Complementary — #8BEA39:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #9739EA: #FFFFFF.

Semi-transparent (opacity) text on #9739EA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #9739EA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #9739EA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #9739E9  ·  #9739EB →

Frequently asked questions

What color is #9739EA?

#9739EA is Vivid Purple, a purple color (RGB 151, 57, 234). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #9739EA?

#9739EA is RGB 151, 57, 234 — HSL 272°, 81%, 57% — CMYK 35%, 76%, 0%, 8%.

What colors go with #9739EA?

Its complement is #8BEA39; analogous partners are #3E39EA and #EA39E4. It also appears in 6+ palettes in our collection.

Can I use #9739EA for text?

White text on #9739EA has a contrast ratio of 5.14:1 (passes WCAG AA); black text gives 4.09:1.