Palettes / Colors / #9727E7

#9727E7 — Vivid Purple

#9727E7 is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #9727E7 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#9727E7 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #77E727; it also sits naturally between #3727E7 and #E727D7. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 15% · Blue 91%

Cyan 35% · Magenta 83% · Yellow 0% · Key 9%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #9727E7

.text { color: #9727E7; }
.background { background-color: #9727E7; }
.border { border: 3px solid #9727E7; }
.text-rgb { color: rgb(151, 39, 231); }
.text-hsl { color: hsl(275, 80%, 53%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #9727E7; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 39, 231, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #9727E7; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 39, 231, 0.8); }

HTML: <p style="color:#9727E7">Text here</p> · <div style="background-color:#9727E7">Div content here</div>

Shades of #9727E7

Tints of #9727E7

Tones of #9727E7

Color harmonies

Complementary — #77E727:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #9727E7: #FFFFFF.

Semi-transparent (opacity) text on #9727E7

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #9727E7 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #9727E7 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #9727E6  ·  #9727E8 →

Frequently asked questions

What color is #9727E7?

#9727E7 is Vivid Purple, a purple color (RGB 151, 39, 231). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #9727E7?

#9727E7 is RGB 151, 39, 231 — HSL 275°, 80%, 53% — CMYK 35%, 83%, 0%, 9%.

What colors go with #9727E7?

Its complement is #77E727; analogous partners are #3727E7 and #E727D7. It also appears in 6+ palettes in our collection.

Can I use #9727E7 for text?

White text on #9727E7 has a contrast ratio of 5.59:1 (passes WCAG AA); black text gives 3.76:1.