Palettes / Colors / #972720

#972720 — Red

#972720 is a red color we call Red, closest to the named color Brown (#A52A2A). It belongs to the red family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #972720 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#972720 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #209097; it also sits naturally between #972054 and #976420. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 15% · Blue 13%

Cyan 0% · Magenta 74% · Yellow 79% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #972720

.text { color: #972720; }
.background { background-color: #972720; }
.border { border: 3px solid #972720; }
.text-rgb { color: rgb(151, 39, 32); }
.text-hsl { color: hsl(4, 65%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #972720; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 39, 32, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #972720; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 39, 32, 0.8); }

HTML: <p style="color:#972720">Text here</p> · <div style="background-color:#972720">Div content here</div>

Shades of #972720

Tints of #972720

Tones of #972720

Color harmonies

Complementary — #209097:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #972720: #FFFFFF.

Semi-transparent (opacity) text on #972720

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #972720 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #972720 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #97271F  ·  #972721 →

Frequently asked questions

What color is #972720?

#972720 is Red, a red color (RGB 151, 39, 32). Its closest standard named color is Brown.

What is the RGB and HSL of #972720?

#972720 is RGB 151, 39, 32 — HSL 4°, 65%, 36% — CMYK 0%, 74%, 79%, 41%.

What colors go with #972720?

Its complement is #209097; analogous partners are #972054 and #976420. It also appears in 6+ palettes in our collection.

Can I use #972720 for text?

White text on #972720 has a contrast ratio of 7.99:1 (passes WCAG AA); black text gives 2.63:1.