Palettes / Colors / #972001

#972001 — Vivid Orange

#972001 is a orange color we call Vivid Orange, closest to the named color DarkRed (#8B0000). It belongs to the orange family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #972001 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#972001 is a warm orange color associated with warmth, appetite and friendliness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #017A98; it also sits naturally between #98012E and #986B01. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 13% · Blue 0%

Cyan 0% · Magenta 79% · Yellow 99% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #972001

.text { color: #972001; }
.background { background-color: #972001; }
.border { border: 3px solid #972001; }
.text-rgb { color: rgb(151, 32, 1); }
.text-hsl { color: hsl(12, 99%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #972001; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 32, 1, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #972001; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 32, 1, 0.8); }

HTML: <p style="color:#972001">Text here</p> · <div style="background-color:#972001">Div content here</div>

Shades of #972001

Tints of #972001

Tones of #972001

Color harmonies

Complementary — #017A98:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #972001: #FFFFFF.

Semi-transparent (opacity) text on #972001

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #972001 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #972001 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #972000  ·  #972002 →

Frequently asked questions

What color is #972001?

#972001 is Vivid Orange, a orange color (RGB 151, 32, 1). Its closest standard named color is DarkRed.

What is the RGB and HSL of #972001?

#972001 is RGB 151, 32, 1 — HSL 12°, 99%, 30% — CMYK 0%, 79%, 99%, 41%.

What colors go with #972001?

Its complement is #017A98; analogous partners are #98012E and #986B01. It also appears in 6+ palettes in our collection.

Can I use #972001 for text?

White text on #972001 has a contrast ratio of 8.32:1 (passes WCAG AA); black text gives 2.52:1.