Palettes / Colors / #971BDA

#971BDA — Vivid Purple

#971BDA is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #971BDA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#971BDA is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5EDA1B; it also sits naturally between #381BDA and #DA1BBD. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 11% · Blue 85%

Cyan 31% · Magenta 88% · Yellow 0% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #971BDA

.text { color: #971BDA; }
.background { background-color: #971BDA; }
.border { border: 3px solid #971BDA; }
.text-rgb { color: rgb(151, 27, 218); }
.text-hsl { color: hsl(279, 78%, 48%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #971BDA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 27, 218, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #971BDA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 27, 218, 0.8); }

HTML: <p style="color:#971BDA">Text here</p> · <div style="background-color:#971BDA">Div content here</div>

Shades of #971BDA

Tints of #971BDA

Tones of #971BDA

Color harmonies

Complementary — #5EDA1B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #971BDA: #FFFFFF.

Semi-transparent (opacity) text on #971BDA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #971BDA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #971BDA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #971BD9  ·  #971BDB →

Frequently asked questions

What color is #971BDA?

#971BDA is Vivid Purple, a purple color (RGB 151, 27, 218). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #971BDA?

#971BDA is RGB 151, 27, 218 — HSL 279°, 78%, 48% — CMYK 31%, 88%, 0%, 15%.

What colors go with #971BDA?

Its complement is #5EDA1B; analogous partners are #381BDA and #DA1BBD. It also appears in 6+ palettes in our collection.

Can I use #971BDA for text?

White text on #971BDA has a contrast ratio of 6.03:1 (passes WCAG AA); black text gives 3.49:1.