Palettes / Colors / #97128E

#97128E — Vivid Pink

#97128E is a pink color we call Vivid Pink, closest to the named color DarkMagenta (#8B008B). It belongs to the pink family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #97128E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#97128E is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #12971B; it also sits naturally between #5D1297 and #97124B. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 7% · Blue 56%

Cyan 0% · Magenta 88% · Yellow 6% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #97128E

.text { color: #97128E; }
.background { background-color: #97128E; }
.border { border: 3px solid #97128E; }
.text-rgb { color: rgb(151, 18, 142); }
.text-hsl { color: hsl(304, 79%, 33%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #97128E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 18, 142, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #97128E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 18, 142, 0.8); }

HTML: <p style="color:#97128E">Text here</p> · <div style="background-color:#97128E">Div content here</div>

Shades of #97128E

Tints of #97128E

Tones of #97128E

Color harmonies

Complementary — #12971B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #97128E: #FFFFFF.

Semi-transparent (opacity) text on #97128E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #97128E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #97128E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #97128D  ·  #97128F →

Frequently asked questions

What color is #97128E?

#97128E is Vivid Pink, a pink color (RGB 151, 18, 142). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #97128E?

#97128E is RGB 151, 18, 142 — HSL 304°, 79%, 33% — CMYK 0%, 88%, 6%, 41%.

What colors go with #97128E?

Its complement is #12971B; analogous partners are #5D1297 and #97124B. It also appears in 6+ palettes in our collection.

Can I use #97128E for text?

White text on #97128E has a contrast ratio of 7.52:1 (passes WCAG AA); black text gives 2.79:1.