Palettes / Colors / #970FFB
#970FFB — Vivid Purple
#970FFB is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.
Color name
Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #970FFB when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#970FFB is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #71FB0E; it also sits naturally between #220EFB and #FB0EE8. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #970FFB |
|---|---|
| RGB | 151, 15, 251 |
| HSL | 275°, 97%, 52% |
| HSV | 275°, 94%, 98% |
| CMYK | 40%, 94%, 0%, 2% |
| XYZ | 30.35, 13.89, 92.35 |
| Yxy | 13.89, 0.2222, 0.1017 |
| CIE-Lab | 44.07, 82.82, -85.75 |
| Hunter Lab | 37.26, 83.45, -127.60 |
RGB & CMYK percentages
Red 59% · Green 6% · Blue 98%
Cyan 40% · Magenta 94% · Yellow 0% · Key 2%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #970FFB
.text { color: #970FFB; }
.background { background-color: #970FFB; }
.border { border: 3px solid #970FFB; }
.text-rgb { color: rgb(151, 15, 251); }
.text-hsl { color: hsl(275, 97%, 52%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970FFB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 15, 251, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970FFB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 15, 251, 0.8); }
HTML: <p style="color:#970FFB">Text here</p> · <div style="background-color:#970FFB">Div content here</div>
Shades of #970FFB
Tints of #970FFB
Tones of #970FFB
Color harmonies
Complementary — #71FB0E:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 5.56:1 AA |
|---|---|
| Against black text | 3.78:1 AA large only |
Best text color on #970FFB: #FFFFFF.
Semi-transparent (opacity) text on #970FFB
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #970FFB: ·
How #970FFB looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #970FFB rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #970FFB?
#970FFB is Vivid Purple, a purple color (RGB 151, 15, 251). Its closest standard named color is BlueViolet.
What is the RGB and HSL of #970FFB?
#970FFB is RGB 151, 15, 251 — HSL 275°, 97%, 52% — CMYK 40%, 94%, 0%, 2%.
What colors go with #970FFB?
Its complement is #71FB0E; analogous partners are #220EFB and #FB0EE8. It also appears in 6+ palettes in our collection.
Can I use #970FFB for text?
White text on #970FFB has a contrast ratio of 5.56:1 (passes WCAG AA); black text gives 3.78:1.